The Problem

Zippit is a Dutch DTC health brand helping 80,000+ customers sleep and breathe better with medical-grade mouth tape and nasal strips. They were spending $1K/month with a content agency for SEO blog articles. The constraint was structural rather than anyone's execution: per-article pricing caps output long before it reaches daily publishing in two languages. The brief was an automated system that holds content quality and meets Google's post-2023 EEAT expectations at a much higher cadence.

The System

I built a fully automated content factory that produces 2+ bilingual (English + Dutch) SEO articles every day, end-to-end, with a single human review checkpoint. Content Pipeline, The system pulls topics and source material by date range, passes them through a structured LLM chain, and produces full drafts with proper H1/H2 structure, internal linking anchors, and meta descriptions. No manual assembly, no brief writing. EEAT Quality Layer, To satisfy Google's post-2023 ranking requirements around expertise and credibility, every article is enriched with citations pulled from Perplexity and backed by a Pinecone RAG store. The system doesn't just generate content, it grounds it in verifiable sources. Shopify Multi-Language Publishing, Articles publish natively to Shopify via the GraphQL Translations API. One URL, two language versions, zero duplicate page penalties. This doubles the indexed content surface compared to a separate-subdomain approach. Scale, 30+ articles/month, fully automated, at $50–100/month in API costs versus the previous $1K/month agency spend.

Outcomes

• 10–20x cost reduction ($1K/month agency → $50–100/month in API costs)
• 2+ bilingual articles published daily with a single review checkpoint
• 15–30% month-over-month organic traffic growth
• 30+ articles/month fully automated end-to-end
• 20+ manual hours/week reclaimed