Asia/Karachi
About
Work
Blog
DOOM

Some thoughts and ideas

What an E-E-A-T layer actually looks like in a content pipeline

engineering
You cannot add Experience to an article after the fact. Here is what I built instead, Perplexity citations plus a Pinecone grounding store, and what it does and does not fix.

llms.txt does nothing for Google Search. Google's own tools disagree.

seo
Search Central says llms.txt is not used at all. Chrome Lighthouse now audits for it. Both are right, because they are answering different questions, and neither is the reason you get cited.

One URL or two: bilingual SEO on Shopify

engineering
Shopify's Translations API keeps both languages on one URL. A locale subdomain gives each its own. I picked the first for a Dutch health brand publishing daily in two languages, here is the reasoning and the cost.
Thumbnail of Finding Meaning in the Absurd: A Reflection on ‘The Stranger’

Finding Meaning in the Absurd: A Reflection on ‘The Stranger’

Finding Meaning in the Absurd: A Reflection on ‘The Stranger’

Elevating Together: The Lasting Impact of the Amal Fellowship

Elevating Together: The Lasting Impact of the Amal Fellowship
Thumbnail of From Shaky Beginnings to Steady Confidence: A Tale of One Bus and Countless Zoom Meetings

From Shaky Beginnings to Steady Confidence: A Tale of One Bus and Countless Zoom Meetings

From Shaky Beginnings to Steady Confidence: A Tale of One Bus and Countless Zoom Meetings
Thumbnail of Enhancing Language Model Performance: The Synergy of RAG and Fine-Tuning

Enhancing Language Model Performance: The Synergy of RAG and Fine-Tuning

Enhancing Language Model Performance: The Synergy of RAG and Fine-Tuning
Thumbnail of Stepping Out of My Comfort Zone: A Moment of Unexpected Growth in Amal Fellowship

Stepping Out of My Comfort Zone: A Moment of Unexpected Growth in Amal Fellowship

Stepping Out of My Comfort Zone: A Moment of Unexpected Growth in Amal Fellowship
Thumbnail of Redefining AI: How Microsoft’s SLM, Phi2, Outperforms Models 25 Times Its Size

Redefining AI: How Microsoft’s SLM, Phi2, Outperforms Models 25 Times Its Size

Redefining AI: How Microsoft’s SLM, Phi2, Outperforms Models 25 Times Its Size
Thumbnail of Introducing COCOJELLY — The Pure, Natural, and Healthy Delight

Introducing COCOJELLY — The Pure, Natural, and Healthy Delight

Introducing COCOJELLY — The Pure, Natural, and Healthy Delight
Thumbnail of Navigating Challenges and Fostering Growth Through Fundraising for AKHUWAT and EDHI

Navigating Challenges and Fostering Growth Through Fundraising for AKHUWAT and EDHI

Navigating Challenges and Fostering Growth Through Fundraising for AKHUWAT and EDHI
Thumbnail of The Power of Small Language Models: Unlocking AI for Everyone

The Power of Small Language Models: Unlocking AI for Everyone

The Power of Small Language Models: Unlocking AI for Everyone
Thumbnail of Fine-Tuning GPT-3.5 Turbo for a PIEAS Admission Chatbot

Fine-Tuning GPT-3.5 Turbo for a PIEAS Admission Chatbot

Fine-Tuning GPT-3.5 Turbo for a PIEAS Admission Chatbot