The Problem

GTM teams running outbound campaigns burn hours on manual work that shouldn't exist, copy-pasting leads between spreadsheets, manually triggering email sequences, re-entering data into CRMs, and pulling KPI numbers by hand every week. Excelr8 was built to eliminate all of it.

What I Built

As Founding Engineer, I architected and shipped the full automation stack from scratch. The platform covers the entire GTM motion end-to-end: Lead Import & Enrichment, Leads flow in from Apollo and Clay with multi-stage enrichment applied automatically: company data, job title normalization, LinkedIn signals, and qualification scoring. What used to take an SDR 2–3 hours per campaign now runs in minutes. LinkedIn Post Radar, A custom pipeline that monitors LinkedIn engagement signals in near real-time, surfaces warm leads who have already interacted with relevant content, and feeds them directly into active sequences. This replaced a fully manual prospecting workflow that consumed 14–30 hours/month per rep. HubSpot Sync, Bi-directional CRM sync built on n8n with deduplication, field mapping, and error recovery. Eliminated 14–30 hours/month of manual CRM data entry across the team. AI Newsletter Pipeline, Automated content assembly that pulls source material by date range, passes it through a structured LLM production chain, and outputs publish-ready newsletters. Saves 10–36 hours/month of manual content work. KPI Dashboard, Real-time reporting across 500–2,000 leads/month with zero manual report-building. Leadership gets live campaign visibility without waiting for weekly pull requests.

Outcomes

• Campaign launch time: hours → minutes across 4–8 campaigns/month
• 14–30 hrs/month of manual CRM entry eliminated
• 10–36 hrs/month of content assembly automated
• Full campaign visibility with zero manual reporting overhead